The Origins of a Centenary Tradition
Tradition and innovation at the service of quality
In the 1920s, Attilio De Divitiis started the production of vegetables, laying the foundations for a company destined to grow over time.
With dedication and passion, he devoted himself to cultivation, enhancing the resources of the land and respecting the natural cycles.
His commitment allowed for the creation of a solid business, based on quality and innovation. His love for the land and desire to offer genuine products have been the guiding principles of the family, passed down from generation to generation.
Thanks to this vision, the company became a point of reference in the agricultural sector.
The Evolution of the Company
In the 1950s, Pasquale De Divitiis inherited the family business at a young age, tackling the challenges of the agricultural sector with determination.
Under his leadership, production expanded and modernised, always maintaining a strong connection to tradition.
His dedication and attention to quality allowed him to consolidate the brand, making it synonymous with excellence.
Thanks to his foresight, the company was able to grow and meet the demands of an ever-evolving market, establishing itself as a leader in the cultivation of fresh, high-quality vegetables.
Innovation and continuous growth
By the late 1990s, Aniello and Francesco De Divitiis took the company to the next level by introducing the production of baby leaf formats.
This strategic choice marked an important evolution, expanding the product offering and responding to the demands of a market increasingly focused on quality and sustainability.
The adoption of innovative techniques and advanced cultivation methods has allowed the company to strengthen its position and stand out in the sector.
Today, the legacy of the De Divitiis family continues with the same passion and dedication that have characterised its history.
